SUNDAY AM:It pays to wait.
EntTelligence says that translates to 5.2M admissions for 70% of the weekends entire foot traffic.
And nail-biting to say the least for those involved.
DUNE: PART TWO, (aka DUNE: PART 2, aka DUNE 2), 2024. © Warner Bros. / Courtesy Everett Collection
Warners is also getting an 8% distribution fee.
But theres also the carry-cost/finance charges for keeping the movie on the shelf.
Once you do that media buy, youre locked.
Microsoft
It was essential for the actors to explain to the world what a special movieDune: Part Twois.
You have to see this movie on the largest screen it’s possible for you to.
Those are universal themes that required the cast to market that message.
The bit highlighted key talent, along with a photo gallery inVanity Fair.
The trailer was the No.
1 trending video on YouTube in the U.S., and #1 in Entertainment.
At 24 hours, social volume trended ahead of comps.
Trailer 3 came off of the fan fervor and excitement generated from Brazil Comic-Con CCXP.
1 in the U.S. and Canada.
Throughout it all, cast was the biggest driver of social conversation.
TikTok alone clocked 300M impressions.
There was also a TikTok top view during the day after the Super Bowl.
Dune: Part Twotickets went on sale on Jan. 26 in a multi-promo campaign with Imax.
There was a Microsoft Flight SimulatorDuneExpansion Pack, as well as content with Chalamet and Butler.
At the London and NY premieres, there were Microsoft Flight Simulator Influencers and a life-size Ornithopter Game Simulator.
Also, a Hamilton watches partnership with two limited edition watches inspired by the film.
Car partner was NIO in China.
Families constituted 13% of the audience, an increase from Fridays 5%.
The top 10 locations overall are: 1.
AMC Lincoln Square New York, 2.
TCL Chinese Los Angeles, 3.
Cineplex Cinema Banque Scotia Montreal, 4.
AMC Metreon San Francisco, 5.
Regal Irvine Spectrum Los Angeles, 6.
AMC Burbank, 7.
Cineplex Scotiabank Toronto, 8.
AMC Empire New York, 9.
AMC Universal Citywalk Los Angeles, and 10.
AMC Kips Bay New York.
Overall box office weekend hit$113M, -5% from a year ago, per ComScore.
Studio reported numbers:
1.
)Chosen, Season 4, Ep.
This despite the fact thatDune 2is posting a higher opening than that frames No.
1 title,Creed IIIwhich did $58.3M.
Friday came in with$32.2M, which includes previews.
I hear thatDune: Part Twois going to have a great Saturday.
Already as of this AM, Warners has $13.5M bagged for Saturday.
I understand that theyre up 30% over the pure Friday (less previews).
The sequel has an excellent 80% definite recommend, and an 80% definitely see in a theater.
On Friday, close to half the audience bought their ticket day of indicating strong walk-up business.
At the end of the day,Dune: Part Twois a box office blessing, make no mistake.
CinemaScore is a solid A, ahead ofDunes A-.
PostTrak is still high at 5 stars, 94% positive.
Thats enough spice to keep this sci-fi epic space worm movie going.
Some see the Denis Villeneuve directed movies take at$72M-$75M.
Well get into that in a minute, but this sci-fi epic has all the diagnostics to overperform tonight.
Often, you dont see them selling out.
Adam Arons AMC Lincoln Square in NYC is the highest grossing theater in the nation at$165Kso far.
WhileDune: Part Twois playing best everywhere, but overperforming in the West and Mountain regions.
)Chosen, Season 4, Ep.
Last nights Screen Engine/Comscore PostTrak exits were from another galaxy at 5 stars, 94% positive.
The 25-44 demo repped 53% of the audience.
Well have more updates as they come.
Thats from 4,500 locations; Imax alone delivered $4.5M of that number, or 38%.
Of that preview figure, $2M came from an Imax fan screening on February 25.
Audience reactions have hit Rotten Tomatoes and theyre at 95%, which is great.
Denis Villeneuves firstDunesaw 83% certified fresh from RT critics and 90% from RT audiences.
Dune: Part Twois roughly 10 minutes longer than the 2021 version at 2 hours and 46 minutes.
Imax theaters alone delivered $9M from 404 screens on the firstDunefor 22.5% of the weekend.
The lastDunesaw $5.1M in previews delivering a $17.5M opening day, or 29%.
At Santikos Theatres in Texas the bar special is the Arrakis Sunset.
1s in each, particularly France, Italy and Korea.
EXCLUSIVE, THURSDAY PM:Welcome back to the cinema, everyone.
We hear that figure includes $2M from the Imax fan event screening that took place February 25.
Previews began at 3 p.m. today.
Freddysopened to $80M, whileOppenheimerstarted at $82.4M.
Thats the top end of where many are expecting the Denis Villeneuve-directed sequel to come in this weekend.
That easily blows away the 468.9M SMU of the firstDunein October 2021 which was available day-and-date on HBO Max.
These are a masterclass in filmmaking; they dont make them like this anymore.
The ensemble cast is energizing fans, saying, We get to see more of Zendaya!
and, Its SO good to see Christopher Walken back in action again.
Many comps this to originalThe Lord of the Ringstrilogy.
The score, by composer Hans Zimmer, is particularly getting fans riled up.
Zimmer does it again!
