Veteran media execEdgar Bronfman Jr.is continuing to explore a bid forNational AmusementsInc.,ParamountGlobals controlling shareholder.

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Axiosreportedearlier Tuesday on Bronfmans ongoing deliberations about an offer.

In addition to the financials, theres also the matter of how Paramount would be run.

Edgar Bronfman Jr., Paramount Studios

Edgar Bronfman Jr., Paramount StudiosGetty Images

Other would-be acquirers like Apollo Global Management and Sony Pictures Entertainment have talked about breaking up the company.

Paramount shares were up a fraction in mid-day trading Tuesday, at $11.12 a share.

A Paramount rep declined to address the latest development in the media companys months-long M&A saga.

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Reps for NAI and Bronfman did not immediately respond to a request for comment.

Jill Goldsmith contributed to this report.