Here are our five key takeaways from the Scottish capital.
That means one thing, as he noted: Taking risks.
The Middle In A Muddle
The middle has gone from the market.
James Graham, Dramatist and PlaywrightShutterstock for the Edinburgh TV Festival
That was the verdict of virtually every British TV boss who spoke at Edinburgh.
The streamers have, of course, never played in this mid-range game.
But more pain is likely coming.
WriterJames Grahamdelivers the James MacTaggart LectureShutterstock for Edinburgh TV Festival
Will the gatekeepers listen?
Controversies Avoided
This years fest was as much about what wasnt said as what was said.
Is there systemic ill-discipline among male BBC stars?
These questions were not given serious consideration.
She is now expected to deliver an address at the Royal Television Society London Convention next month.
Then there was the reindeer in the room.
Remarkably,Baby Reindeerwas not mentioned once.
Others such as comedian and actor Sophie Willan missed sessions as the UKs sickness season came early.
Read our full Edinburgh TV Festival coverage by clickinghere.
