Theres something about journalists.

Thank you, he said.

Disney is a major advertiser on Twitter, one of our biggest advertisers.

Elon Musk, CEO of Twitter

Hannibal Hanschke/Pool/AFP

Apple is one of our biggest advertisers.

But there are [other] products that are more R-rated.

Advertisers can actually adjust [ads to] what content they are comfortable having.

WGA West building in Hollywood

The same is true on TV.

The advertising youre seeing at 7 p.m. is not the same youre seeing at midnight.

Its up to the advertiser where they want to put their content.

And I was like, Absolutely.

Usage and engagement on Twitter have never been stronger, Musk said.

Monetizing the platforms large, global, educated and affluent user base remains the key challenge.

The broader media sector happens to be in an ad slump triggered by recession fears.

So thats a pretty dire situation.

Costs were skyrocketing and the company would have gone bankrupt in four months.

Its been a very difficult four months, but I am very optimistic about the future, he said.

He also returned to why he bought the company Not because it would be some lucrative gold mine.

In fact, it has been arduous and difficult and Im getting dumped on every day.

It was for free speech and the future of our civilization…Thats why I did it.

He said the old Twitter had a huge thumb on the scale in favor of the left.

But that is not conducive to a healthy national dialogue.