Endeavors investment in the non-scripted space continues.
The company, which owns talent agency WME, has invested in Jennifer OConnell and Rebecca QuinnsVelvet Hammer Media.
Endeavor, which also owns IMG and UFC, has taken a minority stake in the business.
Lily Ro Photography
OConnell and Quinn launchedVelvet Hammer in Februaryafter leaving Warner Bros.
Discovery, where they had overseen non-scripted programming includingFBoy Islandfor the then-named HBO Max.
Subsequently, they have scored greenlights forThe Big Bakeoverfor The CW andEmpty Nest Refreshfor Roku.
They also have development deals and projects in the works at Netflix and NBCUniversal.
Were thrilled to partner on the incredible storytelling opportunities ahead.
