Theyve engaged with us during these games when they have VIPs.

Theyve never had hospitality or any sort of experiences around it.

Its always because its difficult to execute, says Whiston.

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Christopher McQuarrie, Heather McQuarrie Tom Cruise Warner Bros CEO David Zaslav watching at the OlympicsGetty Images

Whiston will not drill down on the figures but says he is expecting record breaking results out of Paris.

But its taken off.

IOCs social accounts have has taken off in terms of followers; NBC, Eurosport ratings are flying.

Don Mischer

Salon 24

He points to its Clubhouse 24 location situated in the Palais de Tokyo looking onto the Eiffel Tower.

We signed the contract, and it was, Ok, lets start this.

We have three years to execute this.

Its been an enormous build.

Its just not even multiples.

Its infinitely larger than anything else, he says.

It got five levels of lounges.

You have suites wrapping around the whole venue.

Paris is unique in that it affords so many incredible iconic venues right up next to each other.

L.A. has a different value proposition.