No melodrama like last weekend when Sony was stuffing substantial advance previews into Friday and driving Warner Bros. crazy.
Boy, that was fun.
However, expect other studios to emulate a practice like that again, not that it was extremely novel.
THE EQUALIZER 3, Denzel Washington, 2023Courtesy of Sony Pictures Entertainment/Everett Collection
Sunday was pretty good with most movies seeing single digit percent spikes over Saturday or even results.
Previews forNun 2start at 4PM on Thursday.
2018sThe Nunat $53.8M clocked the fourth highest domestic B.O.
New Line Cinema
opening for September, but the best ever in New LinesThe Conjuringuniverse.
Also back is Jonas Bloquet as Maurice, who leftThe Nunwith a hex on his neck.
Thank you, Barbenheimer.
Read our summer wraphere.
The series is Washingtons only film franchise on his resume.
In regards to getting the pics opening B.O.
to this level sans actors promotions during the SAG-AFTRA strike, thats a glass half-full situation.
54% of the audience came to see the movie after 5 PM, per EntTelligence.
MGMs expansion ofBottomsfrom ten locations to 715 theaters should not be ignored.
The teen LGBTQ+ high school comedy posted a$3M3-day and$3.58M4-day.
Great numbers in NYC, LA, San Francisco, DC, Chicago, Austin, and Dallas.
Look out for this one.
55% are female, 42% male, and 3% non-binary.
College audiences comprise this younger-skewing and diverse coalition of moviegoers.
Friday was$363Kand yesterday was$352K.
3-day is bound for$1.04M.
However, this years holiday B.O.
is off -17% from 2021, whenShang-Chibegan bringing moviegoers back, all pics then grossing $139M.
Overall, its A24s fourth highest grossing movie at the domestic B.O.
The Denzel Washington threequels first Friday only includes $3.8M from Thursday early shows last night.
That gets the Neill Blomkamp-directed take on the Sony PlayStation movie to $30.2M by Monday.
The last time Antoine Fuqua, Washington and Dakota Fanning were togetherwas at CinemaConback in April.
Producers Todd Black, Jason Blumenthal and Fuqua have been talking up the movie to press as of late.
Current stats are over 2x from the 2018 installment, RelishMix said.
Last night from showtimes that began at 3PM, the Sony threequel clocked$3.8Mat 3,241 locations.
While 76% with critics on Rotten Tomatoes,Equalizer 3is 92% with audiences currently.
Sony has extra bullets at the box office with Imax and PLFs this weekend forEqualizer 3.
That repped 23% of the pics $13.3M Friday in what was a No.
That movie ended its stateside run at $101.5M, whileEqualizer 2did $102M.
TheEqualizerfranchise from Escape Artists has minted $382.7M worldwide.
Equalizer 2s opening repped Denzel Washingtons third biggest start at the domestic B.O.
afterAmerican Gangster($44M) and Safe House ($40M).
SonysGran Turismowins the week with $22.1M, again boosted by nine days of advance preview figures.
The pic at 3,856 theaters made $772K yesterday, -29% from Wednesday.
The pic will click past $600M today in its 43rd day of release.
Pics sixth week is $12M.
