The EBU claims it will be a gamechanger for viewers and rights holders.
We will go worldwide as well.
The aim is to bolster a seven-strong line-up of disciplines and do deals with up to 25 federations.
The Eurovision Sport OTT serviceEBU
It would be added to the line-up on a non-exclusive basis.
How many apps do we actually need?
And how many subscriptions do I need to have to watch the sport I love?
Eurovision Sport is possible because the EBU negotiates collective sports rights deals on behalf of its members.
It currently delivers 43,000 hours of sport a year, sourced from 28 international federations.
The business piece also made sense for the federations that own rights for more niche sports.
Particularly womens sport womens football and other sports really need that turbocharging, said Killane.
For most viewers, Eurovison is shorthand for the Eurovision Song Contest, the high-glam pan-European singing extravaganza.
The new service supplants the singing spectaculars united by music tagline with united by sport.
