In 2022, the tournamentended its 27-year run on ESPNand became a flagship event for the companys own networks.
It then combined ION with networks like Court TV and Bounce to create a more robust national portfolio.
The company will tout IONs new direction on Tuesday in New York in an upfront presentation to ad buyers.
Candace Parker of the Las Vegas Aces is guarded by Jonquel Jones of the New York Liberty in a 2023 WNBA game.Ethan Miller/Getty Images
In previous deals with media partners, the NBA coupled its own rights with those of the WNBA.
A separation would likely result in a higher asking price and a more active bidding process.
NWSL games began airing in March 16.
ION will have 50 matches, most of any data pipe, and will often feature Saturday night doubleheaders.
Its On and running on various internal and third-party channels.
ION offers the broadest reach possible.
This line-up is a win-win for consumers.
