Peak intellectual property doesnt have the same ring to it as peak TV.
But producers be warned: the best ideas dont come cheap.
The well of money for scripted TV hasnt run dry, but its no longer overflowing.
Antique TV set and stack of books, on blackboard background. 3D renderingGetty Images/George Tsartsianidis
One tool it will add this year is a new IP market.
Seeing that, we decided this year to open an IP market in the Forum.
The figure was 28% for the rest of the world.
Using road-tested source material can break through the clutter but it often comes with a chunky price tag.
The UK is source of innumerable publishing properties, but the hottest are only available to a select few.
Hannah Griffiths recently joinedBanijayin a newly created Head of Adaptations role at the production and distribution giant.
She said IP is a well-trodden route to market for producers and commissioners but noted market inflation.
Its no longer enough to have early intel on new books producers need deep pockets too.
Today, almost anything has the potential to be considered IP, the drama exec said.
