Theyve done it in an organized and strategic way.
Marjanovic says hes encouraged by BH Telecoms strategy, especially since Warner Bros. Small, indie producers cannot put a couple of million needed together for a TV show.
And also, they have a built-in audience already.
Theyre the initiators of the big volume of productions being filmed in Serbia, she says.
The industry has just bloomed since their entry to the market.
It was kind of a political fight between state-owned television and state telecoms against commercial competitors, he says.
The way programs are distributed in Serbia are mostly through either IPTV or to cable.
It doesnt mean with the quantity you suddenly get quality.
Croatian production, he says, is more reflective of the financial and creative capacity of the market.
But for Martinovic, she doesnt see a negative connotation in the term hyperproduction.
Telco operators are adapting to new market trends and opportunities.
We had a history of great Yugoslav TV shows but after the war, the situation changed.
Still, people love to see their own topics, cities and languages as well as watching foreign content.
Currently there are various obstacles, he says.
But I think that we will manage to keep at least this existing level of production.
