And thats all stuff that we are running production on as lead studio.
So its a volume business, but its still very curated, high quality and premium.
Already underway before the strikes, the trend has only gotten stronger after production resumed.
Jessica Chastain, “Severance;” “Tokyo Vice;” “Nince Perfect Strangers;” (inset) Chris Rice, Graham TaylorGetty/Apple/Hulu/HBO/Courtesy
We definitely feel more pressure, seeing everyone feel pressure on budgets, Rice said.
Thats, I think, an inevitable continuation for at least the next year or more.
Rice argues that we will still see big budgets and big above the line.
I cant imagine that disappearing from an Apple or an Amazon or other places.
The collaborations with new parent company are going in multiple directions.
I think you will struggle to find a company of any size that didnt do that, Rice said.
Because primarily, we are a production business, and there was of course five months, no production.
That obviously has consequence on our business.
Those kinds of decisions are horrible decisions to make and just not at all fun.
Taylor also is cautiously optimistic about the future coming off 2023.
To put a button on it, last year was hard.
So to Chris point, it doesnt have to return to 2019 Peak TV.
Its a growing business, theres tremendous opportunity.
