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There are obviously big changes happening right now in our industry, said Confalone.

But were not talking about replacing people with AI, just as Pixar didnt replace animators with computers.

Our shared vision is to use this new technology to provide artists with tangible ownership in what they create.

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Generative AI is a tool that can be used in the creative process, added Day.

There is an opportunity to set the stage for its future use.

Even if you could prompt your way through a feature film, would you really want to?

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Were building this so the technology is in service of the artist, not the other way around.

Lyonne, Soto and Asteria Film Co. are also involved.

Anyone whos been paying attention knows that AI is already ubiquitous, added Lyonne.