If we thought the fall box office was wonky, well, here comes 2024.
Remember, last year at this time hadM3GANproviding a cushion.
However,Universal/BlumhousesNight Swimis not that hipster, young female YA movie, with a No.
‘Wonka’ & ‘Night Swim’Warner Bros./Universal Pictures
2 debut at$12M(granted at the top of its projection range).
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Overall, thats a four-weekend No.
Taraji P. Henson in ‘The Color Purple’Warner Bros Pictures/Everett Collection
1 streak for Warner Bros. ## Watch on Deadline
Night Swimlanded a C CinemaScore, which is middling for a horror film.
CinemaScore crowds are always tough on horror movies.
Near even split between males and females, at 51% to 49%.
Sixty percent of ticket buyers were between 18-34, with 18-24-year-olds the biggest demo at 33%.
Diversity demos were 37% Caucasian, 31% Latino, 19% Black, and 7% Asian.
PLF screens are repping close to a third ofNight Swims ticket sales the movie doesnt have any Imax screens.
Chart updated with studio-reported numbers:
1.
Duly note, the spike here forAnyone But Youis not due to a rise in theater count.
Meanwhile, midweek daily grosses since Christmas Day have shown severe double-digit drops.
However, there are two more bumps for the movie: MLK weekend, and Oscar noms.
Pics overseas rollout begins Jan. 17 and goes to February, not that many are expecting much.
But with a movie like this, the hope is that Oscar noms provides some momentum abroad.
Right now, the industry domestic outlook forColor Purpleis $75M final.
Whats key about Manns movies is that they have historically had long tails even in the home.
MannsHeatis one of the top 15 biggest home entertainment title for Warner Bros., in the league ofHarry Potter.
Still, the movie for NEON will be profitable for them as they prepare to sell the studio.
He is willing to try everything.
Thats a process that does involve wear and tear on everybody.
Oscar ballots arent in yet, so there might be further legs forFerrariat the B.O.
2 spot over New Years Even weekend B.O.
with $2.5M afterWonka.
When Unis got it, they strut it.
Warner Bros/DCsAquaman and the Lost Kingdomis at 3,553 theaters and will near $100M.
McGuires screenplay is from a screen story he wrote with Rod Blackhurst.
