While the Emma Tammi directed movie is destined to be No.
Many observed thatTaylor Swift: Eras Tourwas frontloaded, and she posted a -65% decline in weekend 2.
Thats about what well see here.
Rivals are spotting $80M.
Remember how everyone was projecting a $100M-$125M opening forTaylor Swift: Eras Tourconcert film?
And it came in under at $92.8M.
Sabrina Lantos /© A24 / Courtesy Everett Collection
Should Uni do another day-and-date release again?
Some $25M in presales indicates a $100M opening.
But again, the tradeoff of that for Uni is any growth in paid Peacock subsccribers.
Its best that we learn the right lesson here fromFreddys day-and-date.
Whenever you have day-and-date, youre also cutting off your repeat business in theaters.
Some are seeingFreddysjourney ending at around $130M+.
1 spot, and will bring the genre labels domestic box office to more than $3 billion.
Second-biggest theatrical day-and-date debut, after Disney+sBlack Widow($80.3M).
The PG-13 horror movie had a very strong afternoon, which is atypical next to other horror movies.
What happens next weekend?Freddys holds No.
1 thanks toDune: Part Twobeing off the schedule.
Is it a -60% drop?
70%- drop?
While the 3-hourOppenheimereased -43% in weekend 2, that is arguably a faster-paced film.
Imax repped $1.1M this past weekend for a $5.3M running total.
Another title here thats harnessed the spirit of fans.
Friday forFreddys is $39.4M, including $10.3M Thursday previews.
That said,Freddys skews more male, 57% to 43% female.
They want to see this movie together.
However, Universal even surprised themselves with their expectations here.
They always thought it was a niche play, hence why the pic went on Peacock.
How often do you see a horror movie get that pop in of grade?
Theyre typically Bs and Cs, andFreddysis in the neighborhood ofGet Out(A-).
Comscore/Screen Engines PostTrak improved to 77% positive and four stars.
We knew presales were puttingFreddysat full tilt.
PostTrak was showing 51% of the audience snapped up their tickets in the last week or greater.
Thats whenBlack Adamtopped the box office in its second weekend with $27.4M.
Freddys was strong in the genres vibrant territories of the South, South Central & West.
AMC Burbank is the top-grossing theater currently through yesterday for the Blumhouse title, with around $74K.
Other diagnostics: 39% of those who watchedFreddys came in a group, meaning anywhere from 2+ friends.
Friday was$2.1Mat 2,605 theaters, for an estimated 3-day of$5.9Min fourth place.
Pic is from theNew York Timesbestselling authors behind90 Minutes in Heaven, Imagine Heaven, andTo Heaven and Back.
This is a 100% faith-based draw.
Pic played best in the Bible Belt areas of the South, South Central and Midwest.
The AMC Surprise Arizona is the top pic in the nation, near $5K so far.
Friday was$800Kat 2,057 theaters, with an estimated 3-day of$2.1Min seventh place.
Friday is$93K, 3-day is$190K, with a theater average of$31,7K.
AMC Century City is the best of the bunch with $24K-plus.
AsDeadlinefirst reported,Focus snapped this Miramax financed movie up for $30M out of TIFF 2022.
The awards contender is 96% certified fresh on Rotten Tomatoes.
Saturday estimates:
1.
)Five Nights at Freddys(Uni) 3,675 theaters,$39.4MFriday, 3-day$78M/Wk 1
2.
)After Death(Angel) 2,605 theaters Fri$2.1M, 3-day$5.9M/Wk 1
5.
)Freelance(Relativity) 2,057 theaters, Fri$800K, 3-day$2.1M/Wk 1
8.
Thats with theatrical day-and-date on Peacock.
Clearly, fans want to see this in a communal cinema setting.
Theater average is a great $18,5K from 3,675 theaters.
1 spot and will bring the genre labels domestic box office to more than $3 billion.
Second biggest theatrical day-and-date debut, after Disney+sBlack Widow($80.3M).
PlayStation is lightly cross-promoting but there is the Blumhouse push to 3.2M fans.
As we reported Wednesday night, the social media fever forFreddysis through the roof.
Josh Hutcherson also draws heat.
The game audience is onboard, too: I introduced my son to this game.
Now hes addicted and Im terrified, lol.
Im totally taking him to see this.'
This is after $2.6M second week Thursday.
Running total by EOD Sunday is expected to be$151.1M.
Angel Studios documentaryAfter Deathat 2,605 theaters counts a $2.3M Friday after$400Kpreviews, and a$6.1Mopening.
However, there are many who believe a $70M-plus opening is within reach.
Why the discrepancy in what we reported in previews and where they came out?
Easily,Freddysis the biggest preview for a theatrical-day-and-date release ever.
Why, oh, why did Universal go theatrical day-and-date with Peacock on this instead ofExorcist: The Believer?
Typically, Hollywood wants to expand a films audience beyond an IPs core demo.
Given the franchise thats being born here, it wouldnt be shocking if they keep the sequel strictly theatrical.
Parent Peacock company Comcast also reported that streaming revs were $840M, +64% from a year ago.
Universal did not respond to request for comment on our projections, so as always asterisk them.
But wait, we should comp this to other Universal/Peacock day-and-dates, right?
If you werent dressed up last night, well then you were square.
Get a lode of the get-ups above and below.
Wait, dont many want to stay at home and watch this?
Freddys is booked in around 3,500 locations this weekend including Imax and PLFs.
More details tomorrow AM.
