Its recent IP that a generation feels ownership of.
To theFreddyfaithful, thats a gospel move by a major studio.
Thats 2.3x over franchise horror comps reported RelishMix.
(from left) Cupcake and Chica in Five Nights at Freddy’s, directed by Emma Tammi.Universal Pictures
The previous big horror movie with an enormous social media universe following behindFreddys wasScream VIat 360.5M.
PlayStation lightly cross-promoted but there was the Blumhouse push to 3.2M fans.
The first trailer dropped in June with excitement overFreddyYouTube influencer CoryXKenshins casting in the pic.
That sparked convo across YouTube and X where #Cory trended No.1 on the platform.
The movies second trailer was paired with five-character posters and trended No.1 on YouTube.
All trailers accumulated more than 400M views.
Upon completing the program fans were given a custom security badge.
To continue the story, fans were invited to create a custom video in theFreddys world.
It also drove over 300K clicks to the Fandango movie ticket site.
The lens brought the threatening characters to a Snapchatters world in 3D.
The lens starts off as if viewed through the security camera with a visual effect overlay.
In World View, the animatronics are powered down.
But when one flips to selfie mode, users caught the terrifying characters springing to life.
The lens provided different experiences and characters with each use.
In addition there was an outreach to Uber and Lyft riders.
Also,Freddys was the darling of Universal Studios theme parks Halloween Horror Nights Terror Tram maze.
