CEOLachlan Murdochis certain that that the companys new sports venture with Disney and Warner Bros.

Discovery will be additive and not threaten Foxs still-lucrative pay-TV business.

Disney, Fox And Warner Bros. Theres tens of millions of them.

Lachlan Murdoch

Fox Corp. CEO Lachlan MurdochEfren Landaos/Variety/Penske Media via Getty Images

This is a very large market and a large opportunity that we can address without undermining the traditional bundle.

The programming licenses are non-exclusive, meaning that the sports being carried wont be exclusive.

Thats really important to us, Murdoch said.

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… We are confident that this product will be additive.

Murdoch said the member companies in the JV had been working for months to finalize the initiative.

Our distributors, our partners, really value that channel, he said.