The 39th edition ofFrances reduced-price movie ticket scheme, La Fete du Cinema, has blasted through all previous records with 4.65 million admissions across the four-day event.
The promotion sees movie tickets discounted to 5 euros each for all showings in participating cinemas (excluding premiums for 3D and other special screenings).
French exhibition org, the National Cinema Federation (FNCF), reports that attendance this year reps a 50% increase over 2023s edition as well as versus those of the three years preceding Covid.
Disney, Rémy Grandroques, Pan Distribution
The Fete du Cinema ran for four days from June 30-July 3 this year the format it adopted in 2012.
(When it began in 1985, it was limited to one day, and over the course of time also included three-day and seven-day formats.)
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The top films across the period and despite distractions from tenseelectionsand football were Disney/PixarsInside Out 2, which, through Tuesday, has grossed $26.9 million in the market; Matthieu Delaporte and Alexandre De La PatellieresThe Count of Monte-Cristo, which world premiered in Cannes this year; and the Artus-directed smash hitUn Ptit Truc en Plus(A Little Something Extra) which is still drawing crowds after originally releasing on May 1 in the market.
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Along with its promotional partners, the FNCF ran a vigorous campaign for the Fete, notably on Saturday and Sunday, encouraging audiences to vote and go to the movies:
It worked a charm.
Sunday June 30, there were 1.45 million tickets sold which marked thebiggest overall movie attendance day in France since 2019, and the best for the Fete in 20 years.
On July 1, cinemas logged 800,000 admissions, 50% bigger than the same day for the last 10 editions.
July 2 welcomed more than 1.1 million moviegoers and July 3 brought in over 1.3 million, the best score for the last day of the scheme in eight years.
Earlier this week, Frances National Cinema Center reported that moviegoing in the month of June was up 28.9% versus 2023 and was the best June since 2013.
In total, admissions across the first six months of 2024 are 7.2% down on the same period last year.
