French commercial broadcast giantTF1is taking its streaming service international.
Well launch in Belgium and Luxembourg in June and then Switzerland a few months later.
Then in 2025 we will launch in the [wider] French-speaking world.
‘HIP'©François Roelants / SEPTEMBRE PRODUCTIONS / ITINERAIRE PRODUCTIONS / TF1
Outgoing M6 boss Nicolas de Tavernost similarly used his keynote todetail plans for M6+.
TF1+ has more than 200 box sets of shows such asPlus Belle La VieandHPI, along with multiple acquisitions.
YouTube competition
Addressing TF1+s performance on home turf, Belmer said its audience had quadrupled since launch.
Video advertising represents Euro2 billion annually in France and there is 15% growth each year.
Belmer said the competition is not just rival broadcasters, but the likes of Meta and YouTube.
He estimated TF1 currently accounts for about 4% of the digital ad revenue generated in France.
