The Rock has been heating things up for WWE.
Since Dwayne Johnson returned to the ring in January,Friday Night SmackDownhas seen some significant audience growth.
The average demo audience for the first quarter of 2024 has been around 900,000 viewers.

Dwayne “The Rock” JohnsonWWE
Thats up about 16% versus last years first quarter demo audience, which averaged 778,000 viewers.
Johnson isnt solely responsible for the uptick, either.
He made his return in February, but ratings have been looking good forSmackdownsince the beginning of the year.

1 program across broadcast and cable during its Friday primetime slot.
On January 19,Smackdowncame in second place to the Denver-Boston NBA game on ESPN.
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Compare that to 2023, whenSmackdownonly ranked No.
1 in the demo for four out of the first 10 weeks of the year.