The trio are launching VaynerWatt.
The company will produce original long and short-form content for linear networks and streaming services.
It was via CAA that Wattenberg and Vaynerchuk met.
Eric Wattenberg / Gary Vaynerchuk / Matt HigginsVaynerWatt
It has investments in companies including Magnolia Bakery and Momofuku.
Eric and I have a very shared vision of creativity quality over everything, he said.
He added that he hopes to be able to bring his marketing savvy to networks and streamers.
That does not exist.
Now VaynerWatt exists and I think that is exciting.
Wattenberg is putting together his executive leadership team, which will be based both in LA and New York.
Erics deep relationships in the industry span decades.
The confidence he inspires in everyone he works with will form the foundation of VaynerWatt.
