EXCLUSIVE:Theres a reason why her last name is Swift.
Because her movie is opening tonight, dummy.
However, lets get real: you’re able to always cancel and rebook your tickets.
Brittany Mahomes and Taylor Swift celebrate a touchdown by the Kansas City Chiefs against the Denver BroncosJamie Squire/Getty Images
Such is the blessed nature of capitalism.
Note tonights previews were so last minute, that you cant project a normal Friday off of the figure.
Many are expecting ticket sales to be front-loaded which is the tendency for younger skewing female movies.
Thats made box office forecasts onEras Tourvery tricky.
Not to mention the free promotion shes garneredfrom the NFLover the past few weeks.
Shes only posted four times on Instagram in advance of the film: Talk about efficient marketing spend.
What studio wouldnt want that?
Remember when its ticket sales crashed Ticketmaster?
The key here doesnt lie in just pumping out more concert films for distributors, or exhibitors.
Its putting one out when an artist is at their pinnacle.
Others will join later.
One studio exec wondered to me today, Where are they getting those?
Thats where the pop star will pop.
On the low end, overseas B.O.
could be at $30M.
Weve heard that of the $100M global pre-sales, $20M of those are for overseas markets.
