Fire Countrymay provide some much-needed kindling for a new franchise at CBS.
We are focused on mass-appeal franchises, Cheeks told Deadlines Peter White.
We started with expanding universes, reimagining, but also creating new franchises.
‘Fire Country’CBS
So it is really important for us to double down on a franchise focus.
And so Im like, you guys, congratulations, you got your back nine.
Now lets start talking about ideas for new extensions.
Theyve already come up with some great ones …
Were not necessarily looking at next year.
Were looking when theyre ready.
Thats the beauty of the gestation process.
We know that were doubling down on this one, so lets get it right.
Discerning fans of those … have a real clear sensibility of what they want those shows to be.
So I think its actually more challenging to figure out how you reimagine for today.
How do you make it exciting?
What pieces of it do you leave in, what pieces of it do you let go?
Its a very trickydevelopmentprocess.
