Gordon RamsayandFox Entertainmenthave teamed to launchBite,a food and entertainment brand featuring culinary and lifestyle content, products and more.
Created under Fox Entertainment and its Gordon Ramsay production partnership, Studio Ramsay Global,Biteis touted as offering culinary content, and giving advertisers and brand partners greater reach to engage with Ramsay and Foxs audience of over 100 million-plus food-loving fans.
Biteis an innovative fusion of my nearly 20-year collaboration with Fox, blending all the experiences, excitement, competition and personality weve created together under this original, singular food and lifestyle venture, said Ramsay.
Fox Entertainment/Studio Ramsay Global
This new brand will cater to every flavor of food fan with an enticing array of original series, compelling food stories and endless digital content that audiences everywhere will eat up!
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Bitealso announces its inaugural consumer products partnership with leading cookware brand HexClad.
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Through theBiteDigital data pipe, which serves as the brands digital and social content hub, original series so far includeIdiot Sandwich, Ramsays new digital culinary competition series inspired by the chefs viral meme;Next Level Kitchen, a digital companion series toNext Level Chef, and the newBiteDigital Originals banner, featuring a slate of next-gen culinary creators and personalities, such asNext Level Chefstars Tineke Tini Younger (Season 2) and just-announced Season 3 champion Gabi Chappel.
To food fans around the world, theBitekitchen is open, said Rob Wade, CEO of Fox Entertainment, and with Gordon and his team at Studio Ramsay Global pulling together all the right ingredients, theres simply no one better to serve up this vibrant, authentic feast of food-themed entertainment and experiences.
As the worlds most dynamic, comprehensive one-stop culinary destination, were certain audiences will enjoy discovering and savoring everyBite.
In the coming months,Bitewill further expand its reach into publishing, consumer products, live events and experiences, and apps and online destinations, according to Ramsay and Fox.
