However, analysts have already built into the projection that isnt happening.
But sources say thats not the case.
Gosh,Ant-Man and the Wasp: Quantumaniafell -70% in weekend 2.
Did the ‘Guardians’ gang, pictured here as Dave Bautista as Drax, and Pom Klementieff as Mantis, drive off with ‘Book Club’ ladies' money?Disney
That might have been a great idea here for circuits to practice.
Realize the latter is a huge appealing franchise for older-skewing females in a way thatBook Clubis not.
If counter-programming is going to work, you gotta eventize it.
‘Guardians of the Galaxy: Vol. 3’Marvel Entertainment
Old pre-pandemic ideas arent going to work.
The comedy opened to $13M off a B- with a near +7% uptick on Mothers Day Sunday.
The pic finaled domestic at $35.4M.
Mothers Day Sunday on that movie was +60% more than Saturday.
Also potentially slowingBook Club 2down is that it got a B CinemaScore to the first pics A-.
Guy-leaning at 66%, and 37% between 18-34.
Diversity demos were 44% White, 25% Latino, 15% Black, & 16% Asian/other.
If only one could clone all those rabid Rodriguez fanswho came out for the film at its SXSW premiere.
So-so numbers in LA, San Diego, NYC and San Francisco, but thats it.
Annual box officer at $3.3 billion, +28% from a year ago.
)Are There God?…
)Hypnotic(Ketch) 2,118 theaters, Fri$940K, 3-day$2.3M/Wk 1
- free mimosas and margheritas.
Guardians of the Galaxy Vol.
3andSuper Mario Bros Movieare lording the top spots.
In fifth place, its Lionsgates third weekend ofAre You There God?
Robert Rodriguezs Ben Affleck noir,Hypnotic,hits 2,118 theaters from Ketchup Entertainment.
There were some TV spots.
What does that mean as far as money goes?
A Friday thats between$800K-$900Kand$2.2M-$2.3Mopening.
3,and hopefully that will be Focus FeaturesBook Club: The Next Chapter.
In this post-pandemic environment, that debut was a win for an older female skewing movie.
Hopefully,Book Club 2can do the same.
Fifth season was also behind80 for Bradywhich cost around $20M, and made $40.2M WW.
Disney/Marvel StudiosGuardians of the Galaxy Vol.
3will dominate in weekend 2 with a hopeful -60% hold, meaning around $47M.
of $333.1M).
Thursday was $7.1M even with Wednesday.
LionsgatesAre You There God?
