James Gunns MCU threequel,Guardians of the Galaxy Vol.
3, came in even higher than Disney was anticipating.
We had a sense it was $116M on Saturday night.
Guardians Of The Galaxy Vol.3
I understand that amount is more than double the spend for the two previousGuardians of the Galaxyfilms combined.
Those partners included McDonalds, Kings Hawaiian, General Mills, Enterprise, Microsoft, Realtor.com and Cisco.
This was further supported with an UberEats US BOGO offer.
In the custom spot we see what brought aliens to the office.
Campaign was tied into a sweepstakes with No.
In Brazil, Visas rewards program supported the threequel with cinema advertising and more.
Kia held a sweepstakes in Mexico for a trip for four and Motorola had a gift with purchase.
Virgin Plus was a partner in Canada.
On Adult Swim, a Grootologist broke down the meaning of I am Groot in custom content.
Gunn also announced on social the soundtrack and tracklist poster.
The 17-track soundtrack album was released on vinyl, CD, and collectible cassettes featuring nine unique character designs.
Additionally, a special fan event at Amoeba Music featured a live performance by Royston Langdon of Spacehog.
K-GOTG radio was also launched as the officialGuardians of the Galaxy Vol.
Out in the desert?
