Essentially and logically, that great heat out there for the film kicked in.
While better than expected, some still have concern about superhero fatigue.
NoGuardiansmovie has ever cleared $400M stateside,GOTGdoing $333.7M, andGOTG2grossing $389.8M.
The High Evolutionary (Chukwudi Iwuji) is content with this weekend’s opening for ‘Guardians of the Galaxy Vol. 3’Disney
That said, why was the opening here forGOTG3not as vibrant asGOTG2($146.5M)?
More to the point why didAnt-Man and the Waspgo up in its opening as a threequel andGuardianscome down?
imagine if Harry Styles Starfox was part of the threequel).
(L-R) Paul Rudd and Jonathan MajorsJay Maidment/Marvel
Wed be looking at even more money this weekend.
Instead, one of the added MCU characters here inGOTG3was Warlock.
Last summer, there were 22 wide releases that played in north of 2,000 theaters.
This summer looks like 33, still down from summer 2019s 42 titles.
July 21-23 withBarbieand Christopher NolansOppenheimer,is the marketplace big enough to expand?
Thats what is key in box office sustainability coming away from Covid.
Im not ringing any alarm bells on summer, one distribution chief tellsDeadlinethis morning.
14 as of this post.
I know were at the end because just these little commercial things are making me weepy.
However,GOTG3in regards to its box office trajectory was never suppose to be likeGOTG2.
Pic counts $10.7M from Imax screens, the second- highest opening for those auditoriums this year.
EntTelligence reports that foot traffic was 49% before 5PM, and 51% after that time.
No CinemaScore was recorded, however, Rotten Tomatoes audience score was higher than PostTrak exits at 94%.
That said, Rotten Tomatoes critics screamed stay away at 12% rotten.
Despite the low production cost at a supposed $9M net, this opening is nothing to brag about.
The chart
1)Guardians of the Galaxy Vol.
)Are You There God?
3is so far staying on track with a$48.2MSaturday, still on its way to a$110Mopening.
Well postmortemGOTG3after it gets through Saturday night.
Coming out of CinemaCon, some have snarked about superhero fatigue.
What other brand can boast that?
Imax and PLF are driving 32% ofGOTG3s ticket sales.
Sony has a second dud in a row afterGeorge Foremanlast weekend withLove Again,which is doing$2.6M.
Whats going on here?
Some may easily jump and say that non-tentpole adult counterprogramming doesnt have a chance post-pandemic.
But you have to know that these movies hitting the marquee went into development during the pandemic.
Everything were seeing was hatched in 2020-2021.
The 18-34 set showed up at 44%.
Chart:
1)Guardians of the Galaxy Vol.
3(Dis) 4,450 theaters, Fri$48.2M, 3-day$110M/Wk 1
2.
)Are You There God?
Both movies did about $37M in presales, with the latterdebuting to a franchise-record $106.1Mover its Friday-Sunday.
Even though the 2017Guardians of the Galaxy Vol.
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Guardians Of The Galaxy Vol.
Social media analytics firm RelishMix observed that there was mixed chatter out there on social for the latestGuardiansmovie.
Thank you and we love the soundtracks!
as well as Im glad to finally see a Marvel movie that Im dying to see in the cinema.
After all the trash we have had recently, it will be nice to see something worth watching!’
Viral reposting rate is massive at 42:1 forGOTG3.
That outran Warner Bros.The Flashand UniversalsFast Xin post-game-day traffic measured by RelishMix.
The rest:
2.
)Are You There God?
