Another streaming service is arriving for consumers.

This time, its Hallmark+, which is launching in mid-September.

That includes e-cards and surprising gifts.

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In other words, members will apparently earn reward points based on content that they are watching.

Those points, or rewards, can be used in Hallmark stores.

We give content to inspire their lives and their rewards to help them live it.

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Shoppers are viewers, viewers are shoppers, added Perry.

The execs added that its partnership with Peacock will continue.

Hallmark has never been more a part of the culture conversation, said EVP Emily Powers.

Its never been more relevant.

Theres a strong demand out there, a demand for hallmark.

People want to interact with brand more.

Executive producer is Gina Matthews.

The Groomsmen: a trilogy of movies launching this fall starring Jonathan Bennett, Tyler Hynes and B.J.

Britt that follow the trio of friends for a romance and a bromance, explained Bennett.

Bennett, Tyler Hynes and Ryan M. Murphy are executive producers.

Charles Cooper is producer.

Hosted by Jonathan Bennett, 10 men compete in a series of challenges.

Its from Glass Entertainment Partners.

Executive producers are Nancy Glass, Danny Passman, Matt Carter and Wes Brown.

Planned for 2025, this romantic comedy docu-style dating series is hosted by Ashley Williams.

Co-Executive Producers include Ben Long and Nieshia Crawford.

Home is Where the Heart Is.

Its from Maven Creative Media with Nikki Ray Media as production partner.

Jessica Sebastian-Dayeh, Luke Macfarlane, Mike Sheerin, Tanya Linto and Megan Bidner are executive producers.