The biggest casualty of the tight market packages with A-list stars attached.
This has been such a head-scratcher, one agent said about the situation.
The total now exceeds 20.
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It was the rise of streamers that brought along the proliferation of star-driven packages.
Money is so tight everywhere.
They dont want to be the first one to jump in and spend if they dont need to.
Netflix
Theres a little bit more rationality in the market, one buyer said.
But were seeing things go out that dont get any buyers, which is unusual.
That hasnt happened in a while.
As to why, I think that its capacity and willingness to pay expectations.
What would have been straight-to -series is now maybe development, the person said.
With a big package and a big commitment, that could be harder.
Now an actor of pretty much any caliber can be brought in during the casting process.
For instance, Steve Carellwas just castopposite Fey in the Netflix seriesFour Seasons.
There is another potential reason behind the recent wave of package rejections, the glut of limited series.
That became movie stars preferred way of doing prestige TV with a limited time commitment.
We want big, returnable hits, the person said.
