Weve stepped back from the brink, MPTF president and CEOBob Beitchertold Deadline.
We squeaked through our whew moment, but the need is still there; its still urgent.
There are still many large companies and industry leaders who can and should join in supporting us.
The John Ford chapel on the grounds of the MPTF Wasserman campus in Woodland Hills. CAGetty Images
But this wasnt a three-month sprint.
The outstanding loan was approximately $14 million, and we paid down $7 million.
But having said that, like any other not-for-profit, its always a year-to-year enterprise.
So, weve moved from this one-person model it was Lew and then it was Jeffrey, he said.
People asked, Whos going to be the next Jeffrey?
And it was also a moment for the guilds and unions to step up.
NBCUniversal is a substantial and very loyal donor, he said.
And then, to be honest, it drops off.
So thats obviously something were focused on in 2023 and beyond.
So, were chatting with the KTLA team about what 2023 is going to look like.
She said shell be meeting with KTLA general manager Janene Drafs on Saturday.
We got over such a hill last year, but we are by no means done with it.
And what were looking to do is to continue this.
We cannot send out an urgent call to action every year.
Thats what been so beautiful.
I cannot express how valuable that is to MPTF.
We believe in the mission so much.
Ive never spoken to anyone inside or outside our industry who doesnt say, Wow.
What an incredible organization and the work that the staff does our social workers, our nurses.
The product is good.
Its just that we have to tell our story better.
Weve been saying that for a while, but weve found that the key is that peer-to-peer storytelling.
And I think were well on our way.
Everyone who knew us a bit or heard from someone, they heard our call, she said.
They got it, and it clicked.
