Indianstreamingviewers rushed to U.S. and UK content like never before during the Covid-19 pandemic, a study shows.
Well call them Western shows here for ease of understanding.
That number grew to 40% during the Covid crisis.
HBO
House of the Dragon, the biggest driver, has been playing on Disney+ Hotstar.
However, as we revealed earlier this year, HBO content isset to drop off the streamer.
Hotstarconfirmedour scoop a month ago and the content fell off on March 31.
The split between SVoD (42.7 million) and AVoD (42.5 million) was almost exactly half.
The analyst is predicting further growth in the English SVoD audience in India this year.
Until about 3-4 years ago, this perception was indeed a reflection of reality.
However, the last few years, especially the pandemic, has changed it all.
The growth of dubbed content consumption has made the language factor virtually non-existent.
The language barrier was the biggest hurdle towards consumption of English and other foreign language content in India.
The growth of the Indian streaming market has taken that factor out of the equation.
Its now time for good content to prosper.
