The cost-of-living crisis is wreaking havoc and the global TV industry is not immune.
However, the task is not an easy one.
These are frequently being shaped by the world around them, not just by recession, they say.
L to R Bottom: ‘Lara vs. Escobar’, ‘Rising Star’, ‘Blackwater’. Top: LondonBanijay Rights / Keshet / ITV Studios /
Thinking about these dynamics comprises a large part of our job.
Being aware of whats coming is so important.
How long will this recession last for?
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Will it be like 2020 or more like 2008?
They are seeking clarity, she adds.
I would say things feel business as usual but a little bit slower.
Buyers are now thinking really hard about recommissions and renewals.
[Premium docs] are a growing slice of the market, explains Cox.
Paul Heaney, who runs factual distributor BossaNova, says things get tougher for smaller outfits during recession era.
Buyers are taking less risk.
Buyers are looking to make high-end shows more economical, Wheatley says.
These evergreen, cost-effective formats are crucial.
This, she says, saw distributors become far better at managing these crises.
Now all this new content has been made and there is just so much out there.
Its great for the viewer but gives the distributor less low-hanging fruit.
Theres definitely a shift in lifestyle that is advantageous to those selling home-based entertainment.
In the U.S., home entertainment has been hit hard.
From our perspective that means weve got to make what we have work.
For Cox, uncertainty regarding the streaming giants is leading sellers to proceed with caution.
