Its also the second best domestic debut for anInsidiousmovie afterChapter 2s $40.2M opening.
Even more amazing, this 13-year-old horror franchise stole the No.
For Blumhouse,Red Dooris its 16th title to open at No.
Insidious: The Red DoorScreen Gems / Courtesy Everett Collection
So they ended up making a distribution deal with Film District to release stateside.
Film District handled the first two pics until that distributor was absorbed by Universals Focus Features.
Sony had foreign (except for UK and Spain) onInsidious 2and3.
Blumhouse also had this funny YouTube video ‘Blumhouse of Relaxation” with producer Jason Blum and the cast and producers of Prime Video’sThe House of Dolores RoachandRed Doorplugging this past weekend’s projects.In audiences exits on Screen Engine/Comscore’s PostTrak, moviegoers at 15% citedRed Door‘s social media overall as being the most influential form of marketing for them to see the film, more than in theater or online trailers. Social Media analytics firm RelishMix told Deadline thatRed Door‘s social media universe across TikTok, YouTube views, Facebook, IG, and Twitter was “striking power chords” with 176.9M followers before opening, well ahead ofHalloween Kills(147.3M),A Quiet Place II(170M),Halloween Ends(143.1M),Scream(126.2M) andInsidious: Last Key(114.7M).
with a $29.5M opening, $67.7M domestic, and $167M-plus global result.
This time around, the creative partnership between Blumhouse and Sony was significantly improved, and tighter.
They couldnt fail here with a fan-fave sequel.Rothman stood firm on the theatrical release date.
Then came the marketing under Greenstein.
Every great theatrical horror film needs a gimmick to send shockwaves (i.e.
Sony had the Whats Behind the Red Prank.
At that point theyre met by the infamous lipstick demon.
Sony enlisted the support of social media influencers Brent Rivera and Ben Azelart.
