While Amazon has snapped up some tentpole movies during the pandemic for the service i.e.
Teeing off the success ofCreed IIIthis weekend was the quintessential release date.
The movie was originally scheduled to go in the franchises previous launchpad of Thanksgiving.
Jonathan Majors, Michael B. Jordan in Creed IIIEverett Collection
Those auditoriums were a must, given how Jordan shotCreed IIIwith Imax cameras.
A special Imax trailer piece ran beforeAvatar: The Way of Waterin theaters.
Together with an extended Super Bowl spot, three trailers forCreed IIIamassed over 400M views worldwide across digital platforms.
Michael B. Jordan and Andre Dickens attend the “Creed III” HBCU Atlanta Fan Screening at Regal Atlantic Station on Feb. 23. (Derek White/Getty Images)
broadcast, cable networks, and theme parks.
Creed IIIone sheets were also splashed across Amazon Lockers.
Further dynamiting the Amazon partnership,Creed IIIhad a promo partnership with the shopping sites subsidiary Ring Video Doorbell.
Ring released its first celebrity-voiced Quick Replies to bring Adonis Creed to doorsteps.
Jordan filmed a promo video for the Creed-themed Quick Replies.
Five lucky students won $3K scholarships for their education.
Each participating influencer rolled out custom creative pieces to document their intense workouts.
Crunch fitness featuredCreed III-themed cardio-boxing workout classes and social promotions.
There was also exclusiveCreedstreetwear and performance-wear collections launched at ShoePalace and BoxRaw.
There was also aCreed IIIRalph Lauren print campaign in major market newspapers.
