Overall, per ComScore, its the seventh highest-grossing weekend of the year at $129M for all titles.
In addition, Dave Caplans C2 financedLonglegsfor under $10M.
Sources verify this is true.
‘Longlegs’ is Neon’s highest-grossing movie to date.Neon
However, patterns can be broken and new norms created, and thatsLonglegs.
Neon was so super smart in their marketing, not revealing everything and not showing Nicolas Cage.
Thats unheard of for an indie horror movie to have such a long-lead drumroll.
‘Longlegs’Neon/Courtesy Everett Collection
Over the last six months, it built momentum and garnered enthusiasm.
We built a movement around this film and they rallied behind it.
Whats next for Neon?
In the wake of the pre-pandemicParasite,Longlegsfurther bolsters its brand to the hipster 18-34 moviegoing audience.
Every film sets up the next.
The same lessons here withLonglegswhen it comes to horror movies extend to superhero movies as well.
Many talk about superhero fatigue, but its not really about that.
As the saying goes, there isnt bad box office, just bad budgets.
Studio reported estimates:
1.
The industry will take it after the feature conveyor belt was disrupted by the strikes.
Still horror can be resilient to audience exits.
In regards to marketing dollars to box office, thats not an easy fest to pull off.
Usually the biggest spend wins.
Immense turnout by 18-34 at 71%.
RelishMix says Neons clever campaign spurred enthusiasm all around from horror lovers mixed with passion for Nicolas Cage.
Says another Maika Monroe never disappoints in a horror movie, YES!
This looks eerie, scary, & raw.
Plus Nick Cage??
No brainer I gotta see it, and Nicolas Cage is a living legend.
One of the last true movie stars.
That bodes well for legging out.
Good numbers, we hear.
The chart:
1.
)Longlegs(NEON) 2,510 theatres, Fri$10M, 3-day$20M-$23M/Wk 1
3.
)Indian 2(FDN) 525 thaeters, Fri$1.2M, 3-day$2.4M/Wk 1
8.
While thats a solid No.
Its grosses are gaining, with momentum seen in the South Central, West and Mountain regions.
The Greg Berlanti-directed title starring Scarlett Johansson and Channing Tatum was made for $100M before P&A.
FRIDAY AM UPDATE, AFTER EXCLUSIVE:NeonsLonglegshit$3Mon Thursday night, according to Neon.
As we mentioned, this is a record for the specialty distributor.
Quorum is seeing an engaged and growing core forLonglegs.
Its a Friday night and Saturday movie.
Females gave it a 92% grade.
Reviews are at 65% fresh on Rotten Tomatoes.
This is per box office sources tonight.
with $5.3M last spring.
Originally,Longlegswas projected to do in the high single digits.
She learns of a personal connection to the killer and must stop him before he strikes again.
Cage also stars, but Neon has kept him out of all the ad materials.
The distrib rolled out cryptic clips leading into the first trailer.
Their chaperones at the cinema?
Critics love writer-director Oz PerkinsLonglegs,making it 92% certified fresh on Rotten Tomatoes.
