No matter who prevails, itll be one for the history books.
I dont think that it affects the longer term popularity, Mulvihill added.
The USA played two of its three Group E matches in primetime and scored record audiences in the process.
Megan Rapinoe of USA and OL Reign during the FIFA Women’s World Cup Australia & New Zealand 2023Photo by Jose Breton/Pics Action/NurPhoto via Getty Images
Their final group stage match was scheduled for 12 a.m. PT/3 a.m.
ET a difficult sell for most U.S. markets.
The match, which began at 5 a.m.
ET, delivered about 2.5M viewers throughout the game.
The stakes would have been higher, Mulvihill said.
Last week, Spains 2-1 quarterfinal win over the Netherlandsdrew 1.8M viewers.
Viewership for nearly every major womens sporting event has been up this year.
It was also a 103% increase over the 2022 championship game.
I feel like thats actually the big story of this tournament.
For Spanish-language coverage, all matches are available on Peacock and Telemundo.
