But there were a few other eye-opening moments from summer 2024.
Here they are:
This summer, studios cracked and harnessed the ever-changing media landscape with serious results.
First, lets look at movie marketing throughout time.
Clockwise from top left: ‘Deadpool and Wolverine,’ ‘Inside Out 2,’ ‘It Ends With Us,’ ‘Longlegs,’ and (inset) ‘Bad Boys: Ride or Die’Everett Collection
Studios were once tasked with delivering insanely good materials via broadcast TV.
These days, marketing is about narrow-casting across digital.
What specific audiences do studios show materials to?
‘Longlegs’Neon
Where do studios find them?
The marketing hit horror cinephiles on the head and yielded a domestic gross of$73.5M.
The industry believed that the genre, quite robust post Covid, hit its ceiling.
When the dog catches the car who cares?
Core fans were fully aware of the pics domestic abuse theme.
Finding people who are interested in the movie isnt hard; how do you get other people to go?
People didnt just go once to the movies its clear per sources they took several trips.
Instead of three Marvel movies in a given year, look at the pent-up demand for one.
No disrespect to Channing Tatum.
Why do we have to wait another year for movies likeBarbieorTaylor Swift: The Eras Tour?
What if studios made 20 movies in a given year targeted at women?
Did we expand the box office?
But looky here, the trope that families dont like going to the movies isnt true.
All were fueled by families who jumped into the car with screaming kids and spent money.
