I think if it had failed, the entire genre would have stalled, says Hugill.

Its an incredibly have-able idea.

Both have been recommissioned and more territory deals are imminent, we understand.

WGA West building in Hollywood

The Piano

He says formats and docs are feeling the love from buyers at present.

This sentiment is echoed byFremantleEVP Global Acquisition and Development Vasha Wallace.

Were seeing similar buying patterns to the previous recession [in 2008-9].

We describeStrandedas a fast-track relationship experience.

We can provide buyers with the infrastructure to jump on a format efficiently and quickly, he says.

Theres less room for the nice to haves.

Prior toThe Traitorslaunch, debate was raging over reboots.

The execs Deadline spoke with for this feature were unfazed.

you’re gonna wanna give viewers a recognizable reason to stop scrolling, he adds.

Fighting against that is like screaming against the incoming tide.

Gerhartz believes buyers are simply applying scripted learnings to unscripted following years of rebooted dramas and comedies.

Im not surprised that unscripted is trying to replicate this.

Sometimes, he wonders.

ThinkDeal or no Deal Island, Who Wants to be a Millionaire Manoror evenMarried at First Building Site.