Well, then make movies for them.
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The only character remaining from the first film was Dorothy, the weather machine.
TWISTERS, from left: Daisy Edgar-Jones, Glen Powell, 2024. © Universal Pictures / courtesy Everett CollectionUniversal
As a movie marketing maven told us this past weekend about Unis campaign, They sold fun.
Of all the marketing lynchpins that heightened the movies profile was its country-infused soundtrack.
Weaver has also assembled such soundtracks and cast albums asHamiltonandThe Greatest Showman.
Combs Aint No Love in Oklahoma was released on May 16, the lead single off theTwisterssoundtrack.
The song was tied to the second trailer launch and ultimately busted into Billboards Top 10 Country Airplay chart.
In total, theTwisterssoundtrack has amassed 175M+ streams to date since dropping on May 29.
Uni released one song a week for the past 10 weeks plus a song a day this past week.
The Jelly RollTwisterssong Dead End Road was used in the TV trailer for the pic.
Other music highlight included a pic partnership with Bobby Bones, the No.
1 iHeart online grid country DJ.
The second trailer, which debuted on May 9, also aired the Darlington NASCAR event.
Uni marketing leveraged the NBA Finals Game 1 to launchTwisterstickets going on sale.
Workwear fashion brand Wrangler launcheda collection with looks inspired by the film.
Additional partners for the film included G-Shock and Frito.
Evidence ofTwistersbusting through between the coasts were how some markets popped.
that year with $241.7M.
It took the enthusiasm ofThe Revenantscreenwriter Mark L. Smith to stokeSpielberg, which thus got the current project fast-tracked.
There wasSound of Freedomlast summer, which surprised many as it played to a passionate red state base.
