What could be wrong with that?
Watch on Deadline
For the most part, really nothing.
The studio is estimating a 70% drop today from Saturday due to Super Bowl for a$940Ktake.
‘Magic Mike’s Last Dance’
Worldwide launch for the threequel was$18.6Min 42 markets.
Warners is hoping to get a spike on Valentines Day Tuesday withMagic Mikes Last Dance.
Magic Mikes Last Dancereps Tatums third No.
Warner Bros/New Line Cinema
That pics trailer played like a rock concert at CineEurope last summer.
Its a tax write-off!
cried one rival studio executive to me aboutMagic Mikes Last Dancegoing theatrical.
is to hit breakeven.
In sum, different studios are approaching their reverse engineering of streaming titles in different ways.
Paramount turnedSmileand looked to turn80 for Bradyinto events.
Warners is looking to reap money in the home market.
Going theatrical triggers greater downstreams.
What makes a title attractive on an HBO Max menu?
So, Warners decided to putMagic Mikes Last Danceinto theaters after test screenings in Orange County.
Exhibitors received favorable rentals terms.
Top ten theaters forMagic Mike 3were 1.
Santikos Palladium San Antonio, 2.
Santikos Casa BlancaSan Antonio, 3.
AMC Century City Los Angeles, 4.
Star Cinema Grill Baybrook Houston, 5.
AMCBurbank Los Angeles, 6.
Alamo Brooklyn New York, 7.
Harkins Estrella Falls Phoenix, 8.
AMCPorter Ranch Los Angeles, 9.
AMC Lincoln Square New York, and 10.
Cinemark Century 16Corpus Christi Texas.
Top markets were 1.
Los Angeles, 2.
New York, 3.
Washington DC, 8.
Philadelphia, and 10.
It is the worst-reviewedMagic Mikeof all-time at 46%.
Warners isnt sharing numbers in Comscore onMagic Mikes Last Dance.
Paramount didnt share numbers with rivals last Friday on80 for Brady.
Look, the threequel isnt a Marvel movie.
Its a female- skewing threequel in an adult franchise.
And that was with not-sharing numbers.
So, lets have cooler heads prevail and share intelligence, guys.
3D locations only at 2,464 theaters.
The movies current lifetime running total is$665.7Mwhich includes a 2012 and 2017 rerelease, No.
Avatar: The Way of Waternotched ahead ofTitanicin the No.
2 spot in its 9th weekend with$6.9M.
The global weekend win belongs toAvatar 2in its fight againstTitanic,$25.8M to $22.3M.
Clearly a good date movie playing to all ages, says one rival.
Top 10 chart as of Sunday AM:
1.)
Warner Bros is not reporting numbers.
Friday is around$4.3M ,which includes an estimated$1Mpreviews that started at 5 p.m. As we previously reported, rental terms were generous for exhibitors in their favor.
Warners specifically curated theaters that it booked, avoiding playing two in the same zone, thus creating demand.
The current audience score on Rotten Tomatoes forMagic Mikes Last Danceis 77%.
Tatum is promoting the movie to his 45.5M followers and Salma Hayek Pinault to her 26.5M followers.
As the movie plays out over the weekend, well provide a balanced assessment.
Fourth place goes to Paramounts80 for Bradywhich continues to sell discounted tickets.
