The duo plan, Hulu on Disney+, is priced $2 higher than each individual subscriptions alone.

In any way we were measuring and watching, the behavior exceeded it, Earley said.

Disney+ had 111.3 million, not counting its Disney+ Hotstar base of 38.3 million.

Catalog titles on the bundled Hulu/Disney+ service

Catalog titles on the bundled Hulu/Disney+ serviceCourtesy

Even so, he added, We have been very careful about this, and advertisers know that.

The bundle launch comes during a time of considerable scrutiny of Disneys streaming operations.

They dont know that there is a lot of content on Disney+ for them, Earley said.

Kristin Dolan at the season 2 premiere of “Anne Rice’s Interview With The Vampire” held at The McKittrick Hotel on April 30, 2024 in New York City.

Theyve likely been coming in for discrete viewing and then going back to Hulu.