That means that A CinemaScore word of mouth is working.
Pic will easily keep families coming to theaters even withGarfieldnext weekend.
Two family movies can share the marketplace.
‘IF’ and ‘The Strangers: Chapter 1’Paramount Pictures; Lionsgate
Comscore/Screen Engine PostTrak audiences gave the pics 84% positive and a 64% definite reommend.
Kids under 12 gave it 88% and 49% must see right away.
Mom skewing at 56% female with 49% of the audience between 18-34.
Froy Gutierrez and Madelaine Petsch in ‘The Strangers: Chapter 1‘Photo Credit: John Armour for Lionsgate
PLFs are driving 22% of the weekend.
Still very good and ahead of tracking.
PostTrak exits were 50% positive with 55% female skewing and 69% of the audience between 18-34.
Thats just what family movies do.
Rotten Tomatoes audience score is 85% fresh.
That PG-13 movie cleared $121.6M back in the late summer/early fall of 2021.
Clearly theres a fan appetite here and good on Lionsgate for overindexing on this $8.5M production.
CinemaScore is a C, which is average for a horror movie.
Again, the more big films, the more of a rhythm moviegoing find this summer.
At 4,075 theaters,Apesstill has the Imax screens versusIFwhich has PLFs.
BTW, $8M was the same amount of money that David LeitchsBullet Trainmade in its third weekend.
However,Fall Guyin its running cume is falling -9% behindBullet Train.
The outlook heading into the weekend is $40M.
The top opening for an original live-action PG film wasHopat $37.5M in 2011.
Reviews are challenged at 51% Rotten, but theres a better-than-anticipated audience reaction, I understand.
RT critics are low at 19%.
