Im so grateful that watching the documentary has taken away any pain I felt saying that line.
Because of her, we women can all feel this way, and see their true value.
We want to claim back the purpose of our slogan, said Viguier-Hovasse.

Andie MacDowell at Cannes Lions Festival 2024Marc Piasecki/Getty Images
I said, we have to get back our creation.
It was important for the business to claim that.
And Viguier-Hovasse added that, from its inception, the famous slogan had changed the direction of LOreal thereafter.

Everyone has been translating this slogan.
It has been translated into 140 different languages.
It shaped the vision that we have as a beauty company for women.
Proudfoot said: I thought it was a good story.
I said, theyre already published.
She wanted to tell the story, but she said, One caveat, Im dying.
I dont know how much time I have left.
There was always a sense of humor when talking about that.
I think it was important to her to get the story on the record.
Earlier, Elon Musk talked tough on AI and free speech at the annual confab.