65 cinemas, 615 screens in four years, Vetere added.
The answer is complex, according to the panel.
Vetere pointed to the relatively healthy economy in the Gulf, which he said underpins the market.
‘Oppenheimer’, written and directed by Christopher NolanUniversal
Uniquely, he also highlighted what he described as the relatively new theatrical infrastructure in the region.
The innovation you see in this market, Im biased, but I believe its second to none globally.
If you look at the concepts that exhibitors are bringing to market in this region, its phenomenal.
In the luxury space, especially, you have Vox Theater, Vox Gold, and Movie Suite.
I think the numbers are swaying because people are no longer going to those cinemas, he said.
I have no problem stating there will be Arabic movies available in IMAX formats at some point in time.
So its a material increase, he said.
We owe a lot to Christopher Nolan, and there is a love and commitment to our format.
Christopher Nolan is the best example of that.
He shot the film with our film cameras, and then that message was conveyed to audiences.
He added: Consumers are discerning.
You cant fool them and cinema is better just because.
We need to give them tangible reasons to come to the theaters.
