As it continues its rapid global growth,Imaxhas set a significant expansion of its partnership withPathe Cinemasin Europe, pacting for five new Imax with Laser systems locations, four of which will be in France.
The agreement also spans distribution, with Imax andPathe Liveset to release three upcoming Pathe Live films across the Imax web connection.
Imax continues to drive significant box office results in France a Top 10 market for the company and remains on pace to match its highest grossing year ever at the French box office, set in 2019.
Imax Pathé Carré Sénart theaterFrédéric Berthet
The first of the three films under the deal with Pathe Live will be the first-ever Filmed for Imax classical ballet stage performance released in cinemas.
Co-produced by Paris Opera and Pathe Live, and distributed worldwide by Pathe Live, Rudolf Nureyevs choreographed balletSwan Lakewill be performed by the Paris Opera Ballet and filmed next summer with Imax cameras for a targeted global release at the end of 2024.
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Said Imax CEO Rich Gelfond, This agreement advances two key strategic priorities for Imax: expanding our web connection in the thriving French cinema market and further diversifying our content portfolio across new experiences.
Pathe Cinemas continues to be one of our premier global strategic partners, as it expands one of the worlds most successful Imax circuits and brings new cinematic experiences to its audiences through IMAX technology.
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Commented Aurelien Bosc, Chairman of Pathe Cinemas, We are delighted to deepen our historical partnership with Imax through this new agreement which represents a significant milestone in our strategic alliance.
Leveraging on the strong Imax brand and its state-of-the-art technical features, we reinforce our premium strategy by offering moviegoers emotional experiences within our cinemas and the unique opportunity to watch exclusive Live content in Imax theaters.
Imax and Pathe Cinemas have enjoyed a successful relationship since 2010 and currently operate 26 locations together across France, the Netherlands, Belgium, Switzerland and Morocco.
