Serving as a conduit to talent is another priority for A+E, he added.
Our strategic interests now represent nearly 3,000 artists.
He touted the companys branded content production efforts and also announced the rollout of a new tool called InterAction.
A+E Networks EVP of Ad Sales Peter Olsen, left, and President and Chairman Paul BuccieriA+E Networks/Courtesy
The tool blends data from Tvision, Brand Effect and EDO.
Thats an important distinction.
Try not to look at everything new is better.
I think theres a tendency on the client/agency side, Gotta partner with the new.
Especially companies as big and relevant as Amazon and Netflix.
Youve got to keep buying depth … you still need partners like us to reach all of your customers.
Its a little more hybrid.
They dont come to us; we go to them.
We have to play a different game.
