My aim was to price tickets at about 50-60% of what the leaders in the market were charging.
They were so excited to finally have a cinema in their town.
Beta Group has also expanded into other areas including film production and distribution and the F&B industry.
Minh BuiBeta Group
That really helped us get through the pandemic.
We negotiated rental fees, deferred payments and cut management salaries, but we didnt lay off any staff.
We also use locally sourced materials and manage construction in-house to reduce the costs.
Beta Cinemas’ design is instantly Instagrammable
But for a very good location, we make a run at ensure they get payback within three years.
But it doesnt make sense for us to take our own money and invest it outside.
Theres still a lot room for growth in the Vietnam market.
Outside of the theatres business, Minh says hes also looking at expanding Beta Groups production and distribution activities.
But Minh says hes taking this business slowly and at this stage regards it mostly as a learning experience.
I wasnt very good at it, he laughs.
