Theyrecently announcedtheir entry into the UK co-production space with the launch of its newest outfit Big Safari.
We wanted to bring in and hire great people, he says.
That was a big driving force for both of us.

From left: Creativity Capital co-founders Richard Kondal and Patrick FischerCreativity Capital
And so Creativity Media was born in 2010.
So, Patrick and I came up with the idea of lending producers actual money.
Its quite simple for us in that its all about meaningful business, says Fischer.

Under The ShadowXYZ Films
Its not just transactional for us.
Fischer and Kondal pride themselves and taking calculated risks for their investors.
Fischer and Kondal stayed on for three years to oversee the transition of the business.
Kondal and Fischer steered the editing, post-production and VFX working on the latter with London-based outfit Koala FX.
What they managed to achieve on that show was amazing, says Kondal of the VFX house.
We had such a good experience with them when they soldMcQueen, says Fischer.
Last year, Fischer and Kondal became minority shareholders in Dasha Sherman and Menelaos Pampoukdis Koala FX.
It will also look to help European films access UK talent and locations.
Its all about the merit for each individual company, says Kondal.
But they ultimately have to drive in their own direction.