Those Madison Avenue dollars are drawn to the talent in the Zoom.
Sugars credits include the Oscar-winningSpotlightas well as notable series like13 Reasons WhyandThe Knick.
Sugar23 already has made considerable inroads over the years in its efforts to work with top brands.
Michael SugarCourtesy
Its closer to the way Hollywood pitches on a daily basis, he said.
Pitches, sizzle reels, ideas, packaged scripts, whatever.
What were creating is a marketplace.
What I believe will happen is we will sell some shows.
I have seen whats coming, and it is good.
The new marketplace will ideally be beneficial to all stakeholders, Sugar said.
We want distributors to win, he said.
We want every leg of the stool to win here.
Disney, NBCUniversal and Warner Bros.
Discovery, meanwhile, will be touting their ad-supported streaming offerings.
And then there is YouTube, of course, which occupies its own unique but very wide lane.
Some media buyers have also moved toward more direct give-and-take with talent.
Acknowledging that history, Sugar said he doesnt claim to be the first to hit on the basic concept.
What is different about what our angle is, he said, is that were leading with the IP.
Were leading with the makers, not the transactors, not the relationship brokers.
they would not know how.
They would rely on the wrong people to come up with ideas.
The opportunity to get involved early.
