EXCLUSIVE:Joe Aboud, who spearheaded promotions at Atlantic Records and developed the music program atApple Music, has formed a new company.

Aboud is branching out to launch444 Sounds, a music consultancy and management firm that oversees strategy and promotion for clients including record labels, distributors, management companies, and artists.

444 Sounds launch comes with a roster including Sony Music, UnitedMasters, Warner Records dance label Major Recordings, and artistsJung Kook, Enrique Iglesias, and Michaela Jae (also known asPoseactress MJ Rodriguez).

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Aboud is also involved in marketing starlet Julia Fox, who recently debuted music at Charli XCXs iconic Boiler Room set.

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